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International Business

Business & Economics

Duration

4 years

Level

Bachelor

Outlook

Growing

What will you learn?

An International Business degree combines core business disciplines — such as management, marketing, finance, and strategy — with a modern European or world language and a strong focus on how firms operate across borders. You study topics like international trade, cross-cultural management, global supply chains, and foreign direct investment, with particular attention to Ireland's role as a hub for multinational companies (MNCs). Practical work is central: most programmes include a paid work placement, often abroad, and a compulsory year studying at a partner university in Europe or further afield through Erasmus+ or bilateral exchange agreements. In a typical week you might attend lectures in international marketing, a language tutorial, a strategy seminar using real MNC case studies, and prepare a group report on a current global trade issue.

Required Education

Entry is through the CAO; you will typically need to meet Leaving Certificate minimum requirements of six subjects including English and Mathematics, usually at Ordinary level or above, though Higher-level Maths is advantageous and required by some programmes. Points demand is generally high, reflecting strong competition for places. A second language studied to Leaving Certificate level — French, German, Spanish, or Italian — is not always mandatory for entry but is a significant advantage and may be required in some programmes. QQI Level 5 or 6 FET/PLC awards in Business can provide a progression route onto Level 7 programmes, with subsequent transfer to Level 8 possible. Mature applicants (aged 23 or over by 1 January of entry year) may apply through the mature-student CAO stream, and HEAR and DARE schemes support applicants from socioeconomically disadvantaged or disability backgrounds.

Core Subjects

Career Prospects

Demand for graduates with international business acumen and language skills remains robust in Ireland, given the country's export-oriented economy and concentration of MNC headquarters. Enterprise Ireland and IDA Ireland consistently report skills needs in areas of international sales, market development, and cross-border operations. Graduates who combine business competence with fluency in a second language typically command a competitive advantage in the job market. Starting salaries in graduate roles in Ireland generally range from approximately €28,000 to €38,000, with experienced professionals in MNC or financial services environments earning significantly more.

Impact of AI on this program

AI is reshaping international business operations through tools that automate market analysis, customer segmentation, demand forecasting, and cross-border financial reporting, meaning graduates need to be comfortable interpreting AI-generated insights. Supply chain management and trade compliance functions are increasingly supported by machine learning platforms, changing the skills required in those roles. However, the human dimensions of international business — relationship-building across cultures, negotiation, and strategic judgement in complex geopolitical environments — remain areas where AI has limited reach. Programmes are beginning to incorporate data analytics and AI literacy modules to ensure graduates can work effectively alongside these technologies.

Where can you study this?
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Dublin City University

Dublin

400-480 points*

University College Dublin

Dublin

450-530 points*

University of Limerick

Limerick

370-450 points*

Maynooth University

Kildare

360-430 points*

University College Cork

Cork

390-460 points*

Technological University Dublin

Dublin

310-390 points*

Griffith College Dublin

Dublin

Atlantic Technological University

Galway/Sligo

290-370 points*

CAO points (indicative): 290-530 (2024)

* Indicative only: CAO points change every year. Always check the current points on cao.ie and with the institution.

How to apply

Most programmes are accessed through the CAO (www.cao.ie) with applications opening each November for the following September intake; Griffith College Dublin accepts direct applications through its own admissions office and does not use the CAO system.

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