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Communication & Media
Duration
2 years
Level
Postgraduate
Outlook
Growing
This MA develops advanced skills in strategic communication, public affairs, lobbying, and reputation management. You study how organisations shape public narratives, engage with policymakers, and manage crises in an Irish and European context. Modules explore media relations, political communication, digital campaigning, and stakeholder engagement, often drawing on case studies from Leinster House, Government Buildings, and major Irish and EU institutions. A typical week combines lectures, guest speakers from agencies and state bodies, and workshop-based scenario exercises. Most programmes include a substantial research dissertation or a professional project placement with a communications agency, NGO, or public sector organisation, giving you direct industry experience before graduation.
Entry to this MA typically requires an undergraduate degree at NFQ Level 8 (Honours Bachelor, minimum 2.2) in communications, journalism, politics, business, law, or a related discipline. Some programmes consider applicants from other backgrounds if they can demonstrate relevant professional experience in communications, public affairs, or policy roles. A strong written English ability is essential and may be assessed via a personal statement or interview. Mature applicants with significant professional experience in PR, government affairs, or media are welcome and assessed on a case-by-case basis. DARE and HEAR access routes may be available at participating institutions; check directly with DCU and UCD admissions offices for current criteria.
Demand for skilled strategic communicators in Ireland is steady and growing, particularly as organisations face increasing scrutiny from media, regulators, and the public. The lobbying transparency register and stricter regulation of public affairs activity in Ireland have increased demand for professionals who understand both communications and policy frameworks. Dublin's role as a European hub for multinational corporations means many companies base their EMEA communications functions here, creating strong opportunities. Starting salaries in agencies typically range from €32,000 to €42,000, while experienced public affairs managers in corporate or state roles can earn €60,000 to €90,000 or more.
AI tools are already reshaping strategic communication, with platforms automating media monitoring, sentiment analysis, and content drafting at scale. You will need to develop critical judgement about when and how to use these tools, as authenticity and ethical communication remain central to the profession. AI-driven data analytics is increasingly used to map stakeholder networks and predict how messages will land with different audiences. The human skills of relationship-building, political judgement, and ethical reasoning are likely to remain central to senior public affairs roles even as AI handles more routine communication tasks.
Providers and indicative points are curated with AI support. Always double-check with the institution itself.
How to apply
This is a postgraduate qualification; applicants apply directly to each institution's graduate admissions office, typically requiring a Level 8 honours degree (minimum 2.2) in a relevant discipline such as communications, politics, journalism, or business. Some programmes may also consider relevant professional experience in lieu of or alongside academic qualifications.
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