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Tourism and Hospitality Management

Hospitality & Tourism

Duration

2 years

Level

Postgraduate

Outlook

Growing

What will you learn?

This postgraduate programme builds on an undergraduate foundation in tourism, hospitality or business, taking you into advanced areas such as revenue management, destination marketing, sustainable tourism development and strategic leadership. You will study how hospitality businesses operate at a global level, examining consumer behaviour, digital marketing strategy and financial performance. Modules typically blend lecture-based learning with case studies drawn from the Irish and international hospitality sectors. Many programmes include a supervised research project or dissertation, and some offer industry placements with hotel groups or tourism bodies such as Fáilte Ireland. A typical week might involve seminars on yield management, group project work on destination branding, and independent research for your thesis.

Required Education

Entry to this programme normally requires an NFQ Level 8 Honours Bachelor degree (minimum 2.2) in tourism, hospitality, business or a related discipline. Some providers consider applicants with a Level 8 in an unrelated field if they can demonstrate relevant industry experience. Mature applicants with significant managerial experience in the hospitality sector may be considered on a case-by-case basis through Recognition of Prior Learning. English-language proficiency is required for international applicants, typically demonstrated through IELTS or equivalent. There are no specific Leaving Certificate requirements at this stage, though a strong undergraduate academic record is essential.

Core Subjects

Career Prospects

Demand for highly skilled hospitality and tourism managers in Ireland remains strong, particularly as the sector recovers and expands following the disruption of the early 2020s. Graduate salaries at entry to management roles typically range from approximately €35,000 to €50,000 per annum, with experienced revenue managers and general managers earning considerably more. Ireland's position as a major inbound tourism destination, supported by agencies like Fáilte Ireland and Tourism Ireland, ensures a consistent pipeline of management-level opportunities. Those with postgraduate qualifications are increasingly preferred for senior and strategically focused positions within larger hotel groups and tourism organisations.

Impact of AI on this program

Artificial intelligence is reshaping revenue management and customer personalisation in hospitality, with dynamic pricing algorithms and demand-forecasting tools becoming standard in hotel operations. Postgraduate programmes are beginning to incorporate data analytics and AI-driven marketing tools so that graduates can interpret and apply these technologies strategically. While AI automates many operational and analytical tasks, leadership, relationship management and creative destination marketing remain strongly human-centred. Graduates who can combine strategic thinking with digital literacy will be best positioned to harness AI as a competitive advantage rather than viewing it as a threat.

Where can you study this?

Shannon College of Hotel Management (University of Galway)

Clare

University of Limerick

Limerick

Atlantic Technological University (ATU)

Galway / Sligo / Donegal

Technological University Dublin (TU Dublin)

Dublin

Munster Technological University (MTU)

Cork / Kerry

Dublin Institute of Business (DIB)

Dublin

South East Technological University (SETU)

Waterford / Carlow

How to apply

Postgraduate MSc programmes in Tourism and Hospitality Management in Ireland are not processed through the CAO; applicants apply directly to the institution, typically requiring an honours bachelor's degree (NFQ Level 8, minimum 2.2 or 2.1) in a relevant discipline, along with relevant work experience in some cases. International applicants may also be required to demonstrate English language proficiency.

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