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Creative Digital Media

Communication & Media

Duration

4 years

Level

Bachelor

Outlook

Growing

What will you learn?

A Creative Digital Media degree blends technical skills with creative practice, covering web design, user experience (UX), video production, animation, and interactive media. You spend a significant portion of your time in studios and labs, building real projects — from designing and coding responsive websites to producing short films or interactive installations. Modules are typically project-based, meaning your week involves a mix of studio workshops, critiques, client briefs, and self-directed creative work. Many programmes include a professional placement year in a media, tech, or design company, and some offer Erasmus exchange opportunities in European creative schools. By graduation, you will have assembled a strong professional portfolio that is central to securing employment.

Required Education

Entry is typically through the CAO on the basis of Leaving Certificate results, with points being moderate to high depending on the institution. Most programmes require a minimum of six subjects including English, with many applicants presenting Higher Level English and a creative or technical subject such as Art, Design & Communication Graphics, or Computer Science. Higher Level Maths is not always mandatory but is advantageous for modules involving web development or interactive programming. QQI Level 5 or 6 FET awards in Creative Media, Multimedia, or Graphic Design provide a recognised progression route into the first or second year of the degree. Mature applicants (aged 23 or over) may apply through the mature student CAO route, and HEAR and DARE schemes support students from disadvantaged backgrounds or with disabilities. A portfolio of creative work is required or strongly recommended at some institutions as part of the selection process.

Core Subjects

Career Prospects

Demand for creative digital media skills in Ireland remains strong, driven by the continued growth of the tech sector, e-commerce, and digital marketing. UX and web design roles in particular are consistently listed among the most sought-after skills by Irish employers, and graduates with a solid portfolio typically find employment relatively quickly after graduation. The Irish animation and games industries, supported by Screen Ireland and indigenous studios such as Cartoon Saloon and Windmill Lane, also offer a growing number of opportunities. Salaries for entry-level roles typically range from approximately €28,000 to €38,000 gross per annum, rising significantly with experience.

Impact of AI on this program

AI tools such as generative image platforms, AI-assisted video editing, and automated UX testing are already reshaping workflows in design and media production, and familiarity with these tools is increasingly expected by employers. Students on this course will need to engage critically with AI — understanding both its creative possibilities and its ethical implications around intellectual property and representation. Rather than replacing creative roles, AI is shifting the focus toward higher-order skills such as concept development, strategic thinking, and nuanced user research. Graduates who can combine strong creative judgment with practical AI literacy will be well positioned in the evolving industry.

Where can you study this?
Verified 2 days ago

IADT Dún Laoghaire (Institute of Art, Design and Technology)

Dún Laoghaire, Dublin

300-380 points*

Atlantic Technological University (ATU)

Galway / Sligo / Letterkenny

260-340 points*

South East Technological University (SETU)

Waterford / Carlow

250-330 points*

Technological University Dublin (TU Dublin)

Dublin

300-390 points*

Munster Technological University (MTU)

Cork / Kerry

250-330 points*

University of Limerick (UL)

Limerick

320-400 points*

Dundalk Institute of Technology (DkIT)

Dundalk, Co. Louth

240-320 points*

CAO points (indicative): 240-400 (2024)

* Indicative only: CAO points change every year. Always check the current points on cao.ie and with the institution.

How to apply

Undergraduate entry is through the CAO (cao.ie), with applications typically submitted by 1 February each year; applicants should check individual course requirements as some programmes may require a portfolio or interview. Points vary significantly between institutions depending on demand and intake size.

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