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(Event Producer, Arts Festival Manager, Festival Director, Festival Coordinator)
Creative & Media
Salary
€32,000 - €75,000/yr
Level
Professional
Outlook
Growing
Sector
Creative & Media
As a Festival Producer you plan, manage and deliver arts and music festivals from initial concept through to the final curtain call. You oversee every element of a festival's production, including artist booking, site logistics, audience safety, licensing, volunteer coordination and budget management. You work closely with local authorities, the Arts Council of Ireland, sponsors, venue owners, technical crews and a wide range of creative partners to bring large-scale public events to life. On any given day you might be negotiating contracts with performers, reviewing a safety statement, coordinating with An Garda Síochána on crowd management, or briefing a team of volunteers before gates open.
Listen: a day as a Festival Producer
It is 7:30 a.m. and you are already at the festival site, a large public park on the outskirts of Galway city. Before the crew arrives, you walk the perimeter with your site manager, checking that the overnight security team has flagged nothing serious. There is a section of pedestrian fencing near the second stage that has shifted slightly, and you make a note to have it corrected before the gates open at noon. You pull up your production schedule on your laptop, a shared document that every department head can access in real time, and run through the day's critical path. By 9:00 a.m. you are in the production office, a converted shipping container at the back of the site, chairing a morning briefing with your heads of department. You go around the table: staging, sound and lighting, catering, box office, volunteer coordination, and the front-of-house manager. There are forty-two volunteers arriving at ten o'clock and you need the briefing packs printed and the wristbanding station set up before they do.
A Leaving Certificate with subjects such as Music, Art, Business, English or a modern language provides a strong foundation. Most Festival Producers enter the field holding an NFQ Level 8 Honours Bachelor degree in areas such as Event Management, Arts Management, Music Business, or Media Production, available at institutions such as TU Dublin, IADT, DCU, UL and University of Galway. A QQI Level 5 or 6 PLC in Event Management or Arts Administration from a College of Further Education can serve as an alternative entry point, often providing a pathway into a Level 7 or 8 degree via the CAO. A postgraduate qualification such as an NFQ Level 9 Masters in Arts Management or Cultural Policy is increasingly valued for senior roles and for accessing competitive Arts Council funding streams. There is no statutory registration body for festival producers, but professional membership with organisations such as the Association of Irish Festival Events (AOIFE) is widely recognised in the sector.
Many Festival Producers begin their careers in entry-level event coordination, arts administration or production assistant roles, often gaining experience through volunteering at festivals such as Electric Picnic, Galway International Arts Festival or Cork Jazz Festival. With a few years of hands-on experience you typically progress to a Production Manager or Festival Coordinator position, taking on greater responsibility for budgets and logistics. From there, a move into a Festival Producer or Artistic Director role becomes achievable, often in tandem with building a track record of successful Arts Council grant applications. Experienced producers sometimes establish their own production companies or move into senior roles within national cultural institutions such as the Abbey Theatre, the National Concert Hall or regional arts centres.
AI tools are increasingly used in festival production for tasks such as scheduling optimisation, audience data analysis, personalised marketing and social media content generation, allowing producers to work more efficiently with smaller teams. Ticketing platforms and crowd management systems now incorporate AI-driven predictive analytics that can help producers anticipate demand and improve site safety planning. However, the core creative, relational and logistical judgement at the heart of festival production — programming decisions, artist relationships, community engagement and real-time problem solving on event days — remains firmly human-led. Producers who develop digital literacy alongside their creative and organisational skills will be best placed to harness these tools effectively.
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Organisations in Ireland that employ people in this occupation.
Stradbally, Co. Laois
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